You don’t need us to tell you that the music industry has been going through some drastic changes in the past few years. As a recording studio, we’ve not only noticed an aesthetic shift – in terms of which sounds and genres are most prevalent – but also a shift in the methods of distribution and marketing favoured by artists of all stripes. In 2018, releasing physical media is not the best way of getting music heard, generating income, or growing audiences. Instead, digital marketplaces are now more lucrative: according to a report by industry trade group IFPI, music streaming overtook physical sales as the biggest revenue source for the first time ever, with paid subscription streaming seeing a revenue growth of 45% since the previous year.